Journal / Craft

Inside a Limited Release

What it takes to bring a numbered Mojo edition from first sketch to the wrist.

Min butik Admin· July 24, 2026

A limited release isn't just a smaller production run. It's a different way of working — tighter tolerances, more hands-on finishing, and a willingness to set pieces aside when they don't meet the standard.

What makes it limited

When we designate a release as limited, we commit to a fixed number. Once that number is reached, the watch is retired. No restocks, no second batches. Each piece is numbered and recorded.

Limited doesn't mean exclusive. It means we've decided how many we can make well.

The Atelier Blue Gold

The Atelier Blue Gold is our most ambitious limited release to date — a guilloché dial in a shade of blue that shifts between cobalt and navy depending on the angle, set in a rose gold case. Each dial is engine-turned by hand, meaning no two are identical.

The watch in this entry
Atelier Blue Gold
MJ·AT·03

Atelier Blue Gold

5 000 kr View Watch →

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